The Copy Craft

Copywriting may seem like a smooth path to creative freedom—penning brilliant ads, weaving persuasive product descriptions, and crafting flawless brand stories. But behind the scenes, it’s not always glamorous. After years in the trenches, there are lessons I’ve learned (sometimes the hard way) that I wish someone had told me sooner. Let these insights save you time and frustration if you’re just starting or knee-deep in your career. 1. Perfectionism is the Enemy of Progress In my early days, I’d rewrite the same paragraph ten times, convinced it wasn’t "perfect" yet. News flash: Perfection doesn’t exist, and chasing it only slows you down. I’ve learned that delivering good work on time often beats obsessing over every comma. Writing is a process of refinement—your first draft doesn’t need to be flawless, but it needs to exist. Lesson: Done is better than perfect. Deadlines matter more than small tweaks no one else will notice. 2. Not Every Client Will Love Your Work—And Tha...

The landscape of professional support has shifted tremendously over recent years, with technology transforming how businesses operate. Among the most influential developments are Virtual Assistants (VAs) and Artificial Intelligence (AI) tools, such as ChatGPT, each offering unique strengths. This rapid evolution raises an interesting question: will one replace the other? The answer lies in understanding their complementary roles and how each can enhance efficiency. The Evolving Role of Virtual Assistants Virtual Assistants have become an invaluable asset to businesses worldwide. Whether managing emails, scheduling meetings, handling social media, or assisting with customer service, VAs offer a personal touch that fosters effective communication and personalized support. Unlike AI, VAs can understand a company’s culture, adapt to evolving needs, and build relationships with clients, which is often critical for small businesses and entrepreneurs. As VAs gain experience, they develop indu...

Ever wondered how many Kenyans utilize their hobbies to create lucrative online businesses? A recent report from the Global Entrepreneurship Monitor (GEM) reveals that 80% of Kenyan entrepreneurs engage in early-stage business activities and the majority use digital means to expand business. The advantage of the current technological advancement is that one doesn’t have to spend much money to start a business or set up a physical shop. If you are looking forward to managing your own business or need a side hustle, the internet alone is a gold mine of opportunities. With the internet as your marketplace, the possibilities of making money are endless, from writing, coaching, creativity, and management. This article will focus on 20 online businesses ideal for the Kenyan market for start-ups. Each offers a different approach to transforming your passion into a business, no matter the stage of the entrepreneurial process you are in.  Let’s dive in. Social Media Management The use of s...

In today's rapidly evolving world, the pace of technological advancement is nothing short of astounding. Technology is transforming every aspect of our lives from the internet and smartphones to cutting-edge innovations like artificial intelligence (AI) and blockchain. Each day brings new tools and systems designed to streamline tasks, enhance productivity, and make our lives easier. As we stand on the cusp of a technological revolution, it's imperative that we embrace these changes rather than resist them. Technological advancements don't have to be intimidating; they can be our most valuable allies. The AI Revolution Artificial Intelligence (AI) is a key player in this technological transformation, reshaping every facet of our lives, from how we work to how we interact with the world around us. AI tools are no longer just the stuff of science fiction—they're here, and they're making a significant impact. From virtual assistants that manage our schedules to sophist...